Customer Loyalty Management :
POS Data Analytics
Case Study : Retail CPG
Customer Loyalty Management :
Customer Loyalty Management
Overview
POS software is more than just a tool with which to process transactions. Technology has advanced greatly since the original cash till, and with today’s POS options, retailers have access to more data than ever before. While many retailers are collecting data, it’s those who are actually DOING something with the insights from those metrics that are jumping ahead of the competition. Business Analysis revealed
- Mid-market client
- Food & Beverages
- 180 Stores
Opportunity/Challenge
Our client in Singapore sells sea food to their customers throughout their stores in ASEAN countries. Client uses the popular POS software to learn about which products were selling the fastest. Client was surprised to see the POS data, revealed more interesting facts about his customers that was being ignored until now. Team Aaruni reviewed
- Innovation Culture
- Process maturity
- Comittment to Automation
- Data security & Access compliance
Solution
With Aapana, our client could adjust purchasing and forecasting to more accurately meet demand. The data from the POS has exposed more details about product affinity i.e. products that were frequently purchased together. This enabled client team to make more relevant recommendations to customers, and help increase average order value (AOV). Technology Stack deployed
- Android
- Spring Boot
- Python
- PostgreSQL
- AWS