Client Background
Local pharmacy chain sought help to grow revenue business after successful efforts to setup first store in 2007 and scaling up to 4 stores (2 allopathy, 1 Ayurveda & Homoeopathy and 1 cosmetics). Business owner expressed his desire to set up aggressive targets and accomplish growth in competition few local players who are eating into his faily customer footfall. He has been looking for new opportunities, ideas to increase revenue & profit margin.
Solution
Team researched digital footprints, face2 face brainstorming session with Drug-House Pharmacy chain owner. We proposed following meatures
1. Market attached clinic for Ayurveda & Homoeopathy.
2. We proposed redesign Storefront & clinic so as to attract attention of customers, medical repe.
3. Expand operation into lucrative segments such as B2B market,
4. eCommerce sales etc. to expand Drug-house brand.
5. Diversify in to opening large stores like MedPlus & expand into eCommerce business with dedicated warehouse to cater offline stores as well as online epharmacy.
Results
We proposed direct marketing by educating & engaging hyper local customer through improved visibility about DrugHouse pharmacy chain business.
We designed new storefront with focus on sellability.
We covered following concepts
1. Specialized treatments : Swarna Bindu Prashanam, Gabha Samskara, Panchkarma, Allergies, Weight-loss, Diabetes etc.
2. Ayurveda & Homoeopathy brands, products & categories
3. Ayurveda 3 Dosha, dominance across age, one day, annual seasons
4. Types of chakras, Pancha Praana, pancha Vayu, saptadhatu etc.
5. 3 consultants – 2 Ayurveda and 1 Homoeopathy
We redesigned their marketing collaterals.
We streamlined their daily sales & operations with Cloud hosted app (web + mobile) replacing 2 decade old windows desktop app Billing, Accounting, inventory software.