Marketing Lead – Management Consulting, Business Process Automation, SaaS & PaaS for Wellness Industry

Location: Remote/Hybrid (Bengaluru)
Type: Full-Time

About Us:

We are an innovative management consulting and SaaS/PaaS startup focused on driving digital transformation and business process automation in the wellness, healthcare, and Ayurveda industries. Our mission is to empower wellness centers, clinics, hospitals, and pharmaceutical companies with cutting-edge software solutions that enhance efficiency, reduce costs, and accelerate growth.

We’re looking for a Marketing Lead to build and execute marketing strategies that position us as a leader in the wellness industry’s digital transformation space. This is a high-impact role where you’ll play a crucial part in shaping our growth journey.

Key Responsibilities:

1. Marketing Strategy & Execution:

  • Develop and implement a comprehensive marketing strategy aligned with business goals.
  • Craft and execute multi-channel campaigns (digital, content, social media, email, SEO, PPC) to drive brand awareness and lead generation.
  • Lead go-to-market strategies for new SaaS/PaaS product launches.

2. Brand Development & Content Creation:

  • Proven expertise in copy writing (marketing & sales language) to create emotions of greed and fear to convert into enquiries (KPI/ORA for marketing) 
  • Build a compelling brand identity that resonates with the wellness and healthcare industries.
  • Create high-quality content, including blogs, whitepapers, case studies, videos, and thought leadership articles.
  • Manage social media platforms and engage with the wellness community.

3. Lead Generation & Demand Generation:

  • Proactive Networking, relationship development & nurturing to help business owners & business leaders
  • Develop and optimize marketing funnels to generate qualified leads.
  • Collaborate with the sales team to nurture leads and drive conversions.
  • Utilize analytics tools to measure campaign performance and refine strategies.

4. Partnerships & Events:

  • Identify and cultivate strategic partnerships with industry associations, influencers, and event organizers.
  • Plan and execute webinars, industry events, and thought leadership initiatives.

5. Analytics & Reporting:

  • Monitor and report on key performance indicators (KPIs) such as lead acquisition, customer acquisition cost (CAC), and marketing ROI.
  • Use data-driven insights to optimize campaigns and improve performance.

Qualifications & Experience:

Required:

  • 5+ years of experience in B2B marketing, preferably in SaaS, consulting, or digital transformation.
  • Proven track record in developing and executing successful marketing strategies.
  • Strong knowledge of digital marketing tools, SEO, SEM, and CRM platforms (e.g., Zoho CRM or Microsoft Excel/Google worksheet ).
  • Exceptional content creation and storytelling skills.
  • Data-driven mindset with proficiency in using analytics tools (e.g., Google Analytics).
  • Experience in lead generation, demand generation, and marketing automation.

Preferred:

  • Experience in the wellness, healthcare, or Ayurveda industry is a plus.
  • Basic knowledge of design tools (e.g., Canva, Adobe Creative Suite).
  • Familiarity with emerging technologies such as AI/ML and automation.

Key Competencies:

  • Entrepreneurial mindset and ability to thrive in a fast-paced startup environment.
  • Strong leadership, communication, and collaboration skills.
  • Creativity and innovation in marketing approaches.
  • Ability to work independently and take ownership of marketing initiatives.

What We Offer:

  • Impactful Role: Build and shape the marketing function from the ground up.
  • Ownership & Rewards: Performance-based bonuses, equity options, and career growth opportunities.
  • Flexible Work Environment: Remote work options and flexible working hours.
  • Collaboration with Leadership: Work closely with the founders and leadership team on high-impact projects.
  • Learning & Growth: Opportunities for continuous learning and professional development.

Ready to Make an Impact?
If you’re passionate about transforming industries through innovative marketing strategies and want to be part of a growing company in the wellness space, we’d love to hear from you!

📩 Apply now by sending your resume and a brief introduction to career@aarunitechsol.com or submitting the form by clicking Apply