6 Steps to grow small business that operates without business owner
- Business owners believe marketing & sales is expense and not investment.
- 68% of businesses lack client/customer base outside their social network and home city.
- Majority business completely dependent on referral (reactive marketing) business.
- They operate business as self-employment with little clarity about how to grow profitably.
- They believe their business struggle is due to international market, political landscape, pandemic, MNCs dominance, aggressive competition, labor market, and lack of investment/investors.
- They fail to build business that grows and operates in absence of business owner.
Here are 6 solutions to resolve these issues once for all and build highly profitable business.
- Business owners need to forecast and predict marketing & Sales budget for investment. Annually they must allocate and manage budget with discipline.
- They need strong online presence (website, social media with sellable content) to gain visibility across state, country and international markets.
- They need to invest in proactive marketing (digital) & creative marketing (video) as referral marketing is never in control of business owner. They fail to monetize Partner marketing channels, Digital marketing channels in addition to direct marketing.
- They need to acquire clarity of goals, roles, business model, culture & competency requirements.
- They need to invest time, money & efforts in themselves to acquire attitude, skill & knowledge to growth their business. Because business growth is more dependent upon internal factors than external factors which is never in control of business owners.
- They need to invest into team, systems, functions & processes and tools that is essential to establish business that operates on auto-pilot. Digital Transformation (digitization, digitalization & digital analytics) & Digital marketing is new age solution to build scalable & profitable business.
Book 2 hours FREE Sounding Board session exclusively designed for India Small Business owners that reveal amazing unknowns that you would wish you had known when you started your business. Call +91-9886640292 / 9886210689. To know more visit www.aarunitechsol.com | www.sukathaa.com
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